The Work

I stopped trying to fix the obvious problem.

It took Profit Margin from 21% to 36%.

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I Cut $36K a month in ad spend. Profit went up 9.5%.

The problem was a phone number.

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The top-performing ad in company history did not come from the marketing team.

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Getting NPS from 40 to 60.

The fix had nothing to do with the product.

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Nobody gave me the job. I built the case and took it.

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How I helped an offer go from $0 to $120k/mo in 8 months

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The boring way I 4x'd an agency's revenue in 60 days

Without AI...

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How I ranked top 3 out of 80 recruiters in an industry I knew nothing about.

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Where I learned that talent without boldness is just potential.

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